Created and produced by Cheldin Barlatt Rumer, This is it Philly… is an online publishing network and local television program that connects regional and national celebrities, musicians, athletes, entertainers and trendsetters directly to the Philadelphia community, shares regional and national entertainment and lifestyle news and promotes newsworthy products, businesses and organizations through video to encourage commerce, visitation and awarenessfor the city of Philadelphia. Through its fast paced editing and upbeat format, This is it Philly… offers viewers an accurate depiction of the true Philadelphia lifestyle experience. The video segments vary from sit downs interviews to in depth features; from kitchen demonstrations to event coverage and from product launches to red carpet events.   

By covering an array of different subjects and sharing new videos, photos and posts daily on a daily basis and through its weekly program, This is it Philly…remains fresh from week to week and appeals to a wide range of Philadelphia consumers with various interests. From entertainment to fashion, from sports to music… you can find it all at This is it Philly…This is it Philly…also provides the regional and national lifestyle brands, products and corporations with a platform to promote and/or launch their talent, products and/or services directly to Philadelphians through professional videos, its interactive website, photo recaps, blog posts, brand integrated consumer programs, product sampling and regional event productions.